Workshops are great for brainstorming, interactive learning, building relationships, and problem solving. They can be tailored to any situation and environment, for Education, Business or Personal Growth. 

"There is no feeling greater than when you see the lights go on, 

and know it was all through the gift of story"

Through the craft of Storytelling Calum Lykan has created some unique and inspiring Workshops to fulfill the needs of one and all. Whether you wish to learn the craft of the teller and begin your performance career or are looking for ways to create a story to enhance your business,  Calum can help.....

If you don't see what your after please do get in touch to discuss your workshop requirements. 

Storytelling in Business

The future of all business is in storytelling. Whether your a large Corporation or a small business,

It's you and the people in the company that make it unique.

I'll show you how to turn the drive and passion that inspires your business into a powerful story, by identifying those pivotal moments in your life that led you to where you are today and how your business relates to the bigger story and vision.

In this workshop. 

  • Learn the story behind the business and how to apply storytelling to your business communications

  • Identify the moments that inspired your idea and business.

  • Build the story behind what you do, applying key elements drawn from your past experiences.

  • Tell your story. Your story is the only one that can capture and emotionally connect with your audience.

Knowing Your Audience

The Story is not about you it's about the audience, the listener. You need to create a bespoke message that reaches your target audience. 

The success of the presentation depends on your ability to connect your message to the people listening effectively. It's the difference between landing the job, a successful proposal or securing those investor.

In this workshop.

  • Learn the art of the story and structure your into one that connect's with your audience

  • Language is important, learn to use language that helps build your story. 

  • Identify the gap between the audience and your message.

  • Adapting your story for different audiences.

  • Read your audience, learn the signs of winning or losing them. 

The easier it is to get your message over to your target audience, the higher chances of your message being understood. 

By understanding your audience you will learn to adapt the story to there needs, this will enable you to overcome obstacles and increase your chances of success to inspire or motivate. 

Talk the Walk Tour Workshop 

An introduction to crafting storytelling-based guided tours for business sites, museums, and historic places.


“Talk the Walk” is a tourism workshop for museum, parks, and historic site staff, archivists, docents, and tour guides, designed to help you improve visitor experience through storytelling.

 

It is all about the tale you tell. No matter what tour format you are developing it's all about the stories you tell and how you tell them. 

This workshop is designed for all Tour types, whether your still in development or already up and running and are looking for a revamp. 

In this workshop. 

  • Learn the story behind the business and how to apply it to the Tour 

  • The art of Storytelling 

  • Identify your target audience 

  • Develop a tour structure 

  • Create the tales to Tell

  • Understanding your audience 

  • Body Language 

  • Walking the Walk

Having run a successful Storytelling Tour Company in Edinburgh, Scotland the aim is to pass on my skills and experience to hep you develop a market leading and enjoyable Tour for your clients. 

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All Right Reserved. Website by Calum Lykan Storytelling.

Calgary, Alberta, Canada

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