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A story is never told in isolation.

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Every audience is different. Every room has its own rhythm, its own energy, its own expectations. The true craft of storytelling lies not only in the tale itself but in the storyteller’s ability to sense the audience and shape the story in response.

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Know Your Audience is a practical storytelling workshop designed for speakers, performers, educators, tour guides, and anyone who communicates with a live audience. In this engaging and insightful session, storyteller Calum Lykan explores the subtle art of reading a room and adapting stories so they resonate deeply with those listening.

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Participants will discover how to move beyond simply delivering information and instead create moments of genuine connection — moments where audiences feel seen, engaged, and carried along by the story being told.

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Whether you are stepping onto a stage, leading a tour, giving a presentation, or sharing stories in a community setting, this workshop will help you understand the invisible conversation that exists between storyteller and listener.

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Who This Workshop Is For

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• Speakers and presenters

• Performers and storytellers

• Arts professionals

• Business leaders and entrepreneurs

• Educators and facilitators

• Anyone who wants their words to truly land

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If you’ve ever thought:

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• “Why didn’t that connect the way I hoped?”

• “I know this story works… but not here.”

• “How do I adjust without losing myself?”

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This workshop is for you.​​​​

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What You’ll Learn

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The Heart of Narrative​

• Structure your ideas into a story that carries people with you.

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The Color of Language​

• Choose words that paint pictures instead of delivering information.

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Finding Common Ground​

• Close the gap between your message and your audience’s lived experience.

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Graceful Adaptation​

• Learn how to tailor one story for different rooms without losing its truth.

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The Art of Listening​

• Read subtle cues. Adjust in real time. Stay connected.

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What Makes This Different

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This is not a public speaking seminar. This is audience-first storytelling.

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You will:

• Work with your own material

• Practice adapting live

• Learn how to “read the room”

• Leave with a repeatable framework

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When you understand your listeners, confidence follows naturally.

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Format Options

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• 90-minute workshop

• Half-day intensive

• Full-day deep practice

• Custom corporate or arts-sector training

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Available across New Brunswick and beyond.

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Outcomes

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Participants leave with:

• A refined audience-centered story

• Tools to adapt to any group

• Increased delivery confidence

• A practical framework they can reuse

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