A storytelling workshop for museum staff, tour guides, park interpreters, and heritage professionals.

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A great tour is more than information.

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It is an experience.

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Visitors may forget dates and statistics, but they remember the stories that made them feel something. A well-told story can transform a simple walk through a museum, park, or historic site into a journey filled with curiosity, emotion, and wonder.

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Walk the Talk is a specialized storytelling workshop created by Calum Lykan, a professional storyteller and former award-winning walking tour guide. This immersive training teaches heritage professionals how to use the timeless tools of oral storytelling to create deeper connections with audiences and bring places vividly to life.

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Whether you are building a brand-new tour or revitalizing an existing one, this workshop will help you craft memorable experiences that visitors will talk about long after they leave.

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Why This Workshop Matters

​Today’s visitors expect more than information.

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They want:

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• Meaning

• Emotion

• Immersion

• Connection

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A tour filled with dates and facts may educate.

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A tour built around story creates memory.

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Drawing from years running a successful, award-winning storytelling tour company in Edinburgh, I share the techniques that turn heritage into experience — and visitors into ambassadors.

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What We Explore​

The Soul of the Site​

• Uncover hidden narratives within your organization and learn how to weave them naturally into your tour.

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The Art of the Tale​

• Master storytelling techniques that keep visitors hanging on every word — structure, pacing, suspense, and emotional pull.

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Audience Insights​

• Identify your core visitor types and learn how to speak directly to their interests and expectations.

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Architecting the Journey​

• Design a tour that flows seamlessly, maintains energy, and builds toward a memorable conclusion.

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Presence & Movement​

• Learn the secrets of “Walking the Walk” — using voice, body language, and spatial awareness to lead with authority and warmth.

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Who This Is For​

• Museums

• Parks & Natural Sites

• Cultural & Heritage Centres

• Historic Properties

• Tourism Operators

• Municipal Visitor Services

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Outcomes

​Participants leave with:.

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• Stronger storytelling confidence

• A clearer tour structure

• Practical delivery techniques

• Renewed creative energy

• A framework for designing premium visitor experiences

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Formats Available

• 90-Minute Keynote Version

• Half-Day Professional Development

• Full-Day Workshop

• Two-Day Intensive Lab

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Available across Canada and internationally.​

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