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Knowing Your Audience
Your Story, Their Journey

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A story is never just about the person telling it. It is a gift, carefully shaped for the person listening. 

 

In Knowing Your Audience, you will learn how to stop “delivering content” and start building bridges.

 

This is not about speaking louder. It is about connecting deeper.

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Whether you are a performer, educator, leader, facilitator, or creative, your message only works when it meets people where they are.

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And that is a skill.

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Who This Workshop Is For

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  • Speakers and presenters

  • Performers and storytellers

  • Arts professionals

  • Business leaders and entrepreneurs

  • Educators and facilitators

  • Anyone who wants their words to truly land

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If you’ve ever thought:

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  • “Why didn’t that connect the way I hoped?”

  • “I know this story works… but not here.”

  • “How do I adjust without losing myself?”

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This workshop is for you.​​​​

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What You’ll Learn

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The Heart of Narrative​

  • Structure your ideas into a story that carries people with you.

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The Color of Language​

  • Choose words that paint pictures instead of delivering information.

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Finding Common Ground​

  • Close the gap between your message and your audience’s lived experience.

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Graceful Adaptation​

  • Learn how to tailor one story for different rooms without losing its truth.

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The Art of Listening​

  • Read subtle cues. Adjust in real time. Stay connected.

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What Makes This Different

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This is not a public speaking seminar. This is audience-first storytelling.

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You will:

  • Work with your own material

  • Practice adapting live

  • Learn how to “read the room”

  • Leave with a repeatable framework

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When you understand your listeners, confidence follows naturally.

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Format Options

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  • 90-minute workshop

  • Half-day intensive

  • Full-day deep practice

  • Custom corporate or arts-sector training

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Available across New Brunswick and beyond.

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Outcomes

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Participants leave with:

  • A refined audience-centered story

  • Tools to adapt to any group

  • Increased delivery confidence

  • A practical framework they can reuse

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Book This Workshop

Bring Knowing Your Audience to your organisation, conference, classroom, or creative community.

 

Contact Calum to discuss dates and format.
 

​Trademark 2011 Calum Lykan Storytelling (TM). All Right Reserved. Website by Calum Lykan Storytelling. New Brunswick, Canada

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